MEMBER for Benambra Bill Tilley MLA says the foresight of Falls Creek management and businesses to push the resort towards a year-round destination has been given a ringing endorsement by the latest summer tourist numbers.

An Alpine Resorts Co-ordinating Council report released this week says visitation to Victoria’s alpine resorts in summer has increased in the past decade.

It says in the past five years alone the total number of visitors has increased by 21%, while the number of visitor days has increased by 22%.

More than 94,000 visitors spent almost 170,000 nights at Falls Creek last summer.

“The number of people heading to the Victorian alps in summer, the green season, is up more than 20 per cent in the past five years and most notably Falls Creek accounts for more than a third of the visitor days in all alpine resorts,” Mr Tilley said.

“People stay longer at Falls Creek – on average about two nights compared to just one at Mt Buller according to the report.

“Anecdotally the lift in numbers is in part due to the incredible mountain bike trails that we were able to champion and fund when in government – a summer weekend at Falls is now buzzing with mountain bike riders, shuttles running to the top of runs and all complemented by new and established events.

“Falls Creek has a wonderful reputation as a winter destination right around the country but this latest report is a credit to the resort management, chamber of commerce and business operators who have always pushed the message of growing into a year-round resort.”

The Alpine Resorts Co-ordinating Council report into last winter, that was also released this week, also has Falls Creek as the leading alpine destination in an industry worth more than a billion dollars to the state.

In terms of each resort’s economic contribution to Victoria, Falls Creek was the most significant contributor accounting for $280 million in value added and 2802 jobs. The report says 1651 of these jobs were created on the mountain supporting tourism, accommodation, food and beverage and retail industries and a further 1151 indirect jobs were created from the flow on expenditures.


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